Google Investing in a mobile future with AdMob
Google is happy to announce today that they have signed an agreement to acquire AdMob, a mobile display advertising company based in San Mateo, CA. AdMob is a great Silicon Valley story — founded in 2006 by Omar Hamoui when he couldn’t find good ways to generate traffic for his mobile site. Over the past few years, Omar and his talented team have built a thriving company with great mobile advertising products, and we are looking forward to having them join the Google team and work with us on the future of mobile advertising.
Google’ve written in the past about how mobile phones are becoming an increasingly indispensable part of our daily lives, and continue to see how great devices with full Internet browsers and vibrant app marketplaces are driving an explosion of usage. In fact:
* iPhone and Android users browse the Internet more often than anyone else [Morgan Stanley], contributing to Google’s 5x mobile search growth over the past two years
* And a quarter of these same iPhone and Android users spend nearly 90 minutes per day using applications on their devices [AdMob]
Despite the tremendous growth in mobile usage and the substantial investment by many businesses in the space, the mobile web is still in its early stages. Google believe that great mobile advertising products can encourage even more growth in the mobile ecosystem. That’s what has excited about this deal.
